Our Story

What began as a discussion about hair challenges and proper care for dry, brittle & Afro (coily and otherwise) hair ended with several huge ingredient’ orders and months of careful testing. That high quality customized hair care was not available for all hair types seemed like a grave injustice to all involved.

We decided to change that. Armed with family and friends as testers we embarked on the long journey of finding the correct ingredients and amounts. And smells! We noticed the importance of how hair care made you feel early. Even though we are exceedingly proud of S we are under no illusion of being done. One of our core values is to constantly improve, so our never ending testing, well, never ends.

As a part of our quest to provide products for all hair types we also created E - for oily & fine hair. This series focuses on shine and healthy hair and has a wonderful scent with tones of vanilla & orange.

Another of our core values is to not be overly expensive. We want great hair care products to be available for all. 

S today is not S tomorrow. Our story continues to be written. A great future awaits!