Our Story

What started as a simple conversation about the unique challenges of caring for dry, brittle, and Afro-textured (coily and otherwise) hair quickly turned into a mission. Frustrated by the lack of high-quality, customized hair care for all hair types, we felt it was an injustice that needed to be addressed. This realization led to several large ingredient orders and months of meticulous testing.

Determined to make a difference, we enlisted the help of family and friends, embarking on a journey to discover the perfect blend of ingredients, formulations, and even fragrances. Early on, we recognized that hair care is not just about results—it’s about how it makes you feel. This understanding drove us to create products that not only nourish and protect your hair but also elevate your entire hair care experience. Although we are incredibly proud of what we’ve achieved with S, we remain committed to continuous improvement. One of our core values is relentless innovation, which means our testing and refining process is ongoing.

In our quest to cater to all hair types, we developed the E series—specifically designed for oily and fine hair. This collection focuses on delivering brilliant shine and healthy hair, enhanced by a delightful scent with notes of vanilla and orange.

Another guiding principle for us is accessibility; we believe that exceptional hair care shouldn’t come with an exorbitant price tag. Our goal is to make premium hair care available to everyone. As we continue to evolve, so do S & E. Today’s formulations are just the beginning, and our story is still being written. The future is bright, and we’re excited to share it with you.